Hyundai signs on as title sponsor for Sun Bowl
Participating in this sponsorship deal:
About Sponsor:
Hyundai Motor Company is a Korean automaker which along with Kia comprises the Hyundai Kia Automotive Group, the world's fourth largest automaker as of 2009. As of 2009, it is the world's fastest growing automaker. In 2008, Hyundai ranked as the eighth largest automaker.
About Property:
The Sun Bowl is an annual U.S. college football bowl game that is usually played at the end of December in El Paso, Texas. The Sun Bowl, along with the Sugar Bowl and the Orange Bowl are the second-oldest bowl games in the country, behind the Rose Bowl . In most of its early history, the game pitted the champion of the Border Conference against an at-large opponent. Games are now played at Sun Bowl Stadium on the campus of the University of Texas at El Paso. The first three were played at El Paso High School Stadium , then switched to Kidd Field until the present stadium was ready in 1963. For its first 24 years of existence the game was played on January 1 or January 2; since then, with the exception of a January 2 game in 1977, the game has been played in December with the last 15 games played on or near December 31.