Hyundai signs on as official sponsor for The Players' Tribune
Participating in this sponsorship deal:
About Sponsor:
Hyundai Motor Company is a Korean automaker which along with Kia comprises the Hyundai Kia Automotive Group, the world's fourth largest automaker as of 2009. As of 2009, it is the world's fastest growing automaker. In 2008, Hyundai ranked as the eighth largest automaker.
About Property:
The Players' Tribune is a new media platform which attempts to present a medium for direct reflections, thoughts and experiences of professional athletes. Founded by former Professional Major League Baseball player, Derek Jeter, the Tribune provides daily sports conversation and publishes first-person stories directly from athletes.
FOUNTAIN VALLEY, Calif., Aug. 31, 2017 /PRNewswire/ -- Like college football teams across the country, Hyundai is finishing up its preseason preparations for the seventh consecutive year of its successful college football marketing initiative. The integrated campaign this year includes game-day experiences, a seven-episode video series with The Players' Tribune, along with print, radio, in-stadium and digital advertising with each of the partner teams.Hyundai Makes Game Days More Memorable In The Seventh Year Of Its College Football Marketing ProgramMore
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