I Love New York signs on as for USA Luge
Participating in this sponsorship deal:
About Sponsor:
I Love New York is both a logo and a song that are the basis of an advertising campaign and have been used since the mid-1970s to promote tourism in New York City, and later to promote New York State as well. The trademarked logo appears in souvenir shops and brochures throughout the state, some licensed, many not. The song is the state song of New York.
About Property:
USA Luge is an Olympic class member organization of the United States Olympic Committee (USOC) and is the National Governing Body (NGB) for the sport of luge in the United States. A not-for-profit organization, USA Luge - the official American representative to the International Luge Federation (F.I.L.) - is based in Lake Placid, N.Y. with a western office in Park City, Utah, and its natural track operations in the Marquette/Negaunee, Mich. area. Chartered in 1979, as a direct result of the Congressional Amateur Sports Act of 1978, it is the responsibility of USA Luge to recruit, prepare, train and equip the United States National Luge Team for international and Olympic competition, as well as promote the growth of the sport nationwide.