IBM signs on as official sponsor for Toronto Maple Leafs
Participating in this sponsorship deal:
About Sponsor:
International Business Machines Corporation (commonly referred to as IBM) is a multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries. The company originated in 1911 as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924.
About Property:
The Toronto Maple Leafs are a professional ice hockey team based in Toronto, Ontario, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League (NHL). The organization, one of the "Original Six" members of the NHL, is officially known as the Toronto Maple Leaf Hockey Club and is the leading subsidiary of Maple Leaf Sports & Entertainment, (MLSE). They have played at the Air Canada Centre (ACC) since 1999, after 68 years at Maple Leaf Gardens.