Snapshot
November 06, 2014

IBM signs on as official sponsor for Toronto Raptors

Participating in this sponsorship deal:

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About Sponsor:

International Business Machines Corporation (commonly referred to as IBM) is a multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries. The company originated in 1911 as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924.

About Property:

The Toronto Raptors are a professional basketball team based in Toronto, Ontario, Canada. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association (NBA). The team was established in 1995, along with the Vancouver Grizzlies, as part of the NBA's re-expansion into Canada. When the Grizzlies relocated to Memphis, Tennessee, to become the Memphis Grizzlies in 2001, the Raptors became the only Canadian team in the NBA. They originally played their home games at the SkyDome (renamed as Rogers Centre in 2005), before moving to the Air Canada Centre in 1999.

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The latest evolution in arena advertising will roll out along the concourses of the Air Canada Centre this fall as Maple Leaf Sports & Entertainment introduces a new $3 million digital signage system, the first of its kind in an NBA and NHL facility.
Read more at m.sportsbusinessdaily.com »
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