Idaho Beef Council signs on as official sponsor for Boise State Broncos
Participating in this sponsorship deal:
About Sponsor:
The Idaho Beef Council (IBC) is a state agency which operates with a single objective: to increase the consumer demand for beef. Created in 1967 by the Idaho legislature as a marketing organization to support Idaho’s $1.4 billion beef industry, IBC is funded by the beef checkoff program - a $1.50 per head assessment on the sale of cattle in Idaho. The funds generated from this are used to increase consumer beef demand through programs of promotion, research and education to influence beef sales both at home and abroad.
About Property:
The Boise State Broncos are the official athletic program of Boise State University. The Broncos compete in a wide variety of sports. Perhaps the most well-known of these sports is the football program. The program attained a 13-0 season in 2006 capped by a memorable overtime win in the 2007 Fiesta Bowl against the Oklahoma Sooners. They finished the season as the only major undefeated college football team, yet they became the first team since the 2004-2005 season with an unblemished record to not receive any share of the National Championship.