Snapshot
November 06, 2014

Idahoan Foods signs on as official sponsor for Phoenix Suns

Participating in this sponsorship deal:

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About Sponsor:

About a million years ago, when the earth was young, a rather fortunate phenomenon occurred for potato lovers. A few strategically located volcanoes spewed molten lava all over a place that would later be known as Idaho. This volcanic lava would become dark rich soil and when combined with warm sunny days, cool nights and clean mountain water, create the earth's most perfect place for growing potatoes. Just a few thousand years later, in 1960 to be exact, a group of enterprising and energetic souls started a company named, appropriately, Idahoan® Foods, with the single-minded goal of producing the planet's best tasting instant mashed potatoes from those famous Idaho russets. Only 50 people were on the payroll that first year and yet more than five million pounds of dehydrated potatoes were processed and sold. From that auspicious beginning, Idahoan® has continued to grow and prosper. Today the company employs nearly 500 people during the production season and is one of the worlds leading producers of dehydrated potatoes. While all that success is pretty grand, the real story behind Idahoan® is the people who work here. They'll tell you they only know one thing: potatoes.

About Property:

The Phoenix Suns are a professional basketball team based in Phoenix, Arizona. They are members of the Pacific Division of the Western Conference in the National Basketball Association and the only team in their division not to be based in California. Their home arena since 1992 has been the US Airways Center, which was formerly known as America West Arena, in downtown Phoenix. The Arena is often referred to as the "Purple Palace" due to its purple seats.

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The Phoenix Suns, Phoenix Mercury and Idahoan Foods announce a new marketing partnership agreement declaring Idahoan potato crisps as “The Official Potato Chip of the Phoenix Suns and Mercury.”
Read more at www.nba.com »
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