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March 02, 2020

Illy signs on as official sponsor for BottleRock Napa Valley

Participating in this sponsorship deal:

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About Sponsor:

illycaffè is a brand of coffee produced in Trieste, Italy. illy produces only one blend in three roast variations: normal, dark roast, and decaffeinated. The blend is packaged as whole beans, pre-ground coffee, E.S.E. pods, or iperEspresso Capsules.

About Property:

BottleRock Napa Valley is a three-day music, wine, food and beer festival held in Napa, California in late May.

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NEW YORK, March 2, 2020 /PRNewswire/ -- illycaffè, a leading global company in sustainable high-quality coffee, today introduced illy Cold Brew Ready-to-Drink: the only canned cold brew made with illy's iconic blend of 100% Arabica beans, perfected over 85 years. The result is a one-of-a-kind, distinctly illy taste experience: smooth and balanced, naturally sweet with minimal acidity. At its core are sustainably sourced beans purchased directly from coffee producers, who meet illy's industry-leading quality standards.
Read more at https://www.yahoo.com »
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