NEW YORK, Sept. 24, 2015 /PRNewswire/ -- illy, synonymous with delivering the highest quality beans for discerning coffee lovers in over 140 countries, is taking a leadership role in marking International Coffee Day on October 1, 2015.  A week-long celebration gets underway at the first-ever New York Coffee Festival in Manhattan, Sept. 25-27, highlighting the virtues of coffee, including an exclusive sponsorship of the Coffee Lab, honoring past and future innovation in coffee. Next week, illy will take a leading role at the first Global Coffee Forum in Milan, where for the past four months the company, as EXPO Official Coffee Partner, has curated and managed EXPO Milan's Coffee Cluster, the most comprehensive-ever coffee exhibit, visited by over 8 million attendees since May and widely-praised as one of the most successful contributions to the World's Fair.