LOS ANGELES – January 18, 2018 – AEG, the world’s leading sports and live entertainment company, has launched a comprehensive marketing partnership with Impact, a leader in the business process optimization sector. The multiyear agreement, brokered by AEG Global Partnerships, will strategically align both brands and bring the first-ever Impact Sports Bar & Grill to the main concourse inside the iconic STAPLES Center in downtown Los Angeles. In addition to the naming and branding rights of the restaurant, Impact is highlighting its new presence in Los Angeles by becoming an official partner of STAPLES Center and the LA Kings. The agreement expands Impact’s visibility and deepens its ties to the business community across the Southern California region.