IHG Hotels & Resorts signs on as official sponsor for Atlanta Pride Festival
Participating in this sponsorship deal:
About Sponsor:
InterContinental Hotels Group plc (IHG) is a global hotels company headquartered in Denham, United Kingdom. It is the largest hotels company in the world measured by rooms , and has over 4,500 hotels across over 100 countries. Its brands include Crowne Plaza, Holiday Inn, InterContinental and Staybridge Suites. Approximately 3,800 of its hotels operate under franchise agreements, 639 are managed by the company but separately owned and 16 are directly owned.
About Property:
Atlanta Pride, also colloquially called the Atlanta Gay Pride Festival, is a week-long annual lesbian, gay, bisexual, transgender pride parade held in Atlanta, Georgia . Established in 1971, it is one of the oldest pride parades in the United States. According to the Atlanta Pride Committee as of 2007, attendance was averaging around 200,000. Until 2008, it was held in Piedmont Park in Midtown Atlanta. In 2008 it was held in the Civic Center, but returned to Piedmont Park in 2009.