Interregional Sports Group signs on as official sponsor for Formula One (F1)
Participating in this sponsorship deal:
About Sponsor:
ISG Connects Global Sports Properties and International Brands We are a diverse yet integrated sports media group with across-the- board commercial vision and strong technical expertise offering a fully integrated approach or a tailored mix of options. ISG enables commercial rights holders to increase revenues from their assets. We position Brands and Advertisers across the rights holders’ segmented and targeted audiences, maximising their relevance and allowing for a greater return on investment for all stakeholders. ISG’s Divisions are all aligned to pursue this common goal leveraging our commercial skills and knowledge of revenue generating technologies.
About Property:
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which all participants' cars must comply. The F1 season consists of a series of races, known as Grands Prix , held on purpose-built circuits and public roads. The results of each race are combined to determine two annual World Championships, one for the drivers and one for the constructors. The racing drivers, constructor teams, track officials, organizers, and circuits are required to be holders of valid Super Licences, the highest class of racing licence issued by the FIA.