Intersport International signs on as official sponsor for FIFA World Cup
Participating in this sponsorship deal:
About Sponsor:
The Intersport Group is an international sporting goods retailer. Intersport has a turnover of over EUR 10.2 billion in 2012 and more than 5400 specialists sports stores across 41 countries.
About Property:
The FIFA World Cup, often simply the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body. The championship has been awarded every four years since the inaugural tournament in 1930, except in 1942 and 1946 when it was not held because of the Second World War. The current champions are Spain, who won the 2010 tournament.
As part of its role Intersport will install dedicated Brazil 2014 retail corners in more than 550 of its stores across over 20 countries. The retailer will sell official licensed products, as well as those of Fifa partner Adidas, before and during the event.
Read more at www.sportspromedia.com »
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