Snapshot
October 24, 2019

Invisalign signs on as official sponsor for New England Patriots

Participating in this sponsorship deal:

Data Data?1415811651

About Sponsor:

Invisalign, part of Align Technology, is a brand of clear, removable teeth aligners that both orthodontists and dentists use as an alternative to traditional metal dental braces.

About Property:

The New England Patriots are a professional American football team based in the Greater Boston region. The Patriots compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) East division.

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SAN JOSE, Calif., Oct. 21, 2019 (GLOBE NEWSWIRE) -- Align Technology, Inc. (NASDAQ: ALGN), makers of the Invisalign clear aligner system, today announced an agreement with the New England Patriots, making the Invisalign brand the official smile of the New England Patriots football team and a sponsor of the New England Revolution professional soccer club. The collaboration will help build awareness for “winning smiles” and the benefits of Invisalign treatment among the millions of New England Patriots and New England Revolution fans through in-stadium branding and digital marketing, social media activation, and sponsorship of the New England Patriots televised post-game show. Align will also become a sponsor of the Revolution Academy, one of the country’s most innovative skills development programs in youth soccer, with more than 44,000 participants.
Read more at https://www.patriots.com »
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