Snapshot
November 06, 2014

iON Worldwide signs on as official sponsor for Manchester City FC

Participating in this sponsorship deal:

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About Sponsor:

iON Worldwide is a wholly owned subsidiary of consumer electronic specialist, World Wide Licenses Ltd – owner of the iON trademark globally for digital imaging since 2001. WWL has been involved in the design, development, manufacturing and go to market of digital imaging products for leading brands worldwide. iON AIR PRO is the first of its Sports Action Camera Line Up. With its power of eight ( see, www.iontheaction.com), iON AIR PRO is best in class when it comes to form, fit, finish and overall ease of use. Its iPhone Mobile Application allows you to make your social media interaction dynamic with real time sharing of your photos and videos. Our mission is to “keep your eye on the action” and iON AIR PRO does just that.

About Property:

Manchester City Football Club is an English Premier League football club based in Manchester. Founded in 1880 as St. Mark's , they became Ardwick Association Football Club in 1887 and Manchester City in 1894. The club has played at the City of Manchester Stadium since 2003, having played at Maine Road from 1923.

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Manchester City have announced today a partnership with iON Cameras with the point-of-view (POV) camera manufacturers becoming City’s Official Global Sports Action Camera Partner.As part of the three-year partnership, iON will provide City with their cutting edge cameras and state-of-the-art software, including the Air Pro 3 and the Game.Combining their technology and exclusive first team access, iON will be able to capture unique behind-the-scenes training footage, bringing fans closer than ever to the team they love. In addition, iON cameras will also be used to enhance supporters’ match-day experience on and off the pitch, through the installation of iON fan booths in BT City Square, the Club’s purpose built fan entertainment zone.iON’s cameras will also be a key tool in the Club’s performance analysis and coaching platform, that will help aid skills acquisition and technical performance amongst academy and first team players.Tricks and skills software powered by iON, will allow fans and budding players to upload their own football moves and compare themselves to City stars, such as Sergio Aguero, David Silva and Yaya Toure.Tom Glick, Chief Commercial & Operating Officer for Manchester City Football Club, commented on the new deal: “We’re delighted to welcome iON on board as our new Official Action Point-of-View Partner. iON’s camera technology and software such as the Air Pro 3 and the Game, will provide real-time POV’s into how the first-team and academy train, which can then be used by our expert performance analysis teams to gain competitive insights.“The nature of the innovative content will also be a big hit with our fans around the world, especiall your International pre-season tours, where the cameras will play a key role.”Giovanni Tomaselli, iON CEO, added: “iON is excited to partner with Manchester City, and we can’t wait to provide support to the club. The deal will enable us to help City coaches develop youth teams and players - part of iON’s core philosophy – and also showcase how sport and technology can work excellently hand-in-hand. We’re looking forward to this long-term partnership and hope the fans enjoy their up close and personal interaction with the team.”
Read more at www.isportconnect.com »
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