iON Worldwide signs on as official sponsor for The Great Lake Swim
Participating in this sponsorship deal:
About Sponsor:
iON Worldwide is a wholly owned subsidiary of consumer electronic specialist, World Wide Licenses Ltd – owner of the iON trademark globally for digital imaging since 2001. WWL has been involved in the design, development, manufacturing and go to market of digital imaging products for leading brands worldwide. iON AIR PRO is the first of its Sports Action Camera Line Up. With its power of eight ( see, www.iontheaction.com), iON AIR PRO is best in class when it comes to form, fit, finish and overall ease of use. Its iPhone Mobile Application allows you to make your social media interaction dynamic with real time sharing of your photos and videos. Our mission is to “keep your eye on the action” and iON AIR PRO does just that.
About Property:
From an two time Emmy Award winning Producer of the "Deadliest Catch" Doug Stanley… In the spirit of Diana Nyad's recent Cuba to Florida swim, this summer, Jaimi Patrick, a 41 year old endurance athlete will attempt to set a world open water distance record on Lake Michigan by swimming from Milwaukee Bay to Chicago Harbor. It will be a grueling 60 hour, non-stop test of attrition and human perseverance as Jamie braves the inclement weather, cold temperatures, mental exhaustion, and more than 250,000 arm strokes to swim into the record books. "The Great Lake Swim" swim will be promoted to 86 million Facebook users and will be shown LIVE to millions using SmackDab, an innovative software solution that essentially turns a Facebook page into its own television channel. In addition, viewers can interact with one another via a multi-functional chat system as they watch online. Getting viewers to tune in is our strength. By utilizing 178 different data points, we have the ability to discover the users who will be most interested in "The Great Lake Swim" and then design an ideal marketing campaign to drive these receptive individuals to the LIVE event. We expect the targeting profile to include swimmers, triathletes, runners, surfers, and others with active lifestyles. Our promotions will reach across the world and initially will target the United States, Canada, United Kingdom, Germany, France, Spain, Australia, New Zealand, Japan and Brazil.