Snapshot
November 18, 2014

IVC signs on as official sponsor for Manchester United

Participating in this sponsorship deal:

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About Sponsor:

Based in Freehold, NJ and founded in 1995, International Vitamin Corporation is a leading player in the global nutritional supplement market.

About Property:

Manchester United Football Club is a professional football club based in Old Trafford, Greater Manchester, England. The club currently play in the Premier League, the top flight of English football. Founded as Newton Heath LYR Football Club in 1878, the club changed its name to Manchester United in 1902 and moved to Old Trafford in 1910.

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• First official Chinese wellness partner • IVC unveils ‘MATE’ branded products for the first time at Old Trafford   Manchester United has today announced a multi-year partnership with IVC as the club’s first official Chinese wellness partner.   IVC, a leading player in the global nutritional supplement market, enters China with an exclusive line of wellness products tailored for the Chinese consumer. Founded in 1955 with an emphasis on quality and innovation, IVC produces supplements for the leading retailers in the United States and nutritional, prescription and over-the-counter products on behalf of many global household brands.   As part of the partnership, IVC’s MATE brand series will launch products that carry the Manchester United crest. These include SPORTMATE, a nutritional supplement which improves muscle repair and supports metabolism, and DAILYMATE, whose comprehensive formula supports immune health and boosts energy levels.   Manchester United’s group managing director, Richard Arnold, comments: “As a professional sports club we understand the importance of living a healthy lifestyle, something we encourage not just amongst our players but also amongst all our 800 staff, local community and fans across the world. Through our partnership with IVC we hope to spread this message of wellbeing to the 108 million faithful followers we have in China.”   Mr. Chang Liang, President of IVC, added: “IVC and Manchester United have many things in common, sharing the same DNA that has made us both successful global organisations. We believe health and nutrition is the key to a person’s wellbeing and Manchester United will help us communicate this to its millions of followers in China. The IVC MATE products offer fans a range of customised nutritional supplements to meet all their needs.”
Read more at www.manutd.com »
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