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December 06, 2016

Jack Daniel's signs on as official sponsor for Atlanta Hawks

Participating in this sponsorship deal:

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About Sponsor:

Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.

About Property:

The Atlanta Hawks are an American professional basketball team based in Atlanta, Georgia. They are part of the Southeast Division of the Eastern Conference in the National Basketball Association .

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ATLANTA -- The Atlanta Hawks, Uber, and Gentleman Jack, have joined together to create the ultimate fan experience from courtside to curbside with a co-branded pick-up area for games and other events at Philips Arena. The designated area will serve as a convenient meeting point for Uber riders to easily find their drivers when using the popular ride-sharing app.  The new zone will also help to ease heavy traffic during peak times by cutting down on congestion.
Read more at www.nba.com »
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