Snapshot
December 07, 2023

Jack Daniel's signs on as official sponsor for Bonnaroo Music & Arts Festival

Participating in this sponsorship deal:

V6fp 5br 400x400 Bonnarroo logo

About Sponsor:

Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.

About Property:

The Bonnaroo Music and Arts Festival is an annual four-day music festival developed and produced by Superfly Presents and AC Entertainment; since its first year in 2002, it has been held at what is now Great Stage Park on a 700-acre (2.8 km²) farm in Manchester, Tennessee, USA.

Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional