Snapshot
December 07, 2015

Jack Daniel's signs on as official sponsor for Las Vegas Bowl

Participating in this sponsorship deal:

V6fp 5br 400x400 Logo vegas

About Sponsor:

Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.

About Property:

The Las Vegas Bowl is an NCAA-sanctioned Division I-A post-season college football bowl game. It has been played annually at the 40,000-seat Sam Boyd Stadium in Las Vegas, U.S. every December since 1992. The bowl is owned by ESPN Events.

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