Jack Daniel's signs on as official sponsor for Latin Grammy Awards
Participating in this sponsorship deal:
About Sponsor:
Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.
About Property:
A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.