Jack Daniel's signs on as official sponsor for McLaren Racing
Participating in this sponsorship deal:
About Sponsor:
Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.
About Property:
McLaren Racing Limited is a British motor racing team based at the McLaren Technology Centre, Woking, Surrey, England. McLaren is best known as a Formula One constructor and also has a history of competing in American open wheel racing as both an entrant and a chassis constructor, and has won the Canadian-American Challenge Cup (Can-Am) sports car racing championship. The team is the second oldest active, and second most successful Formula One team after Ferrari, where they compete as McLaren F1 Team, having won 182 races, 12 Drivers' Championships and eight Constructors' Championships. The team is a wholly owned subsidiary of the McLaren Group.