Snapshot
October 17, 2024

Jack Daniel's signs on as for Mercedes-Benz Stadium

Participating in this sponsorship deal:

V6fp 5br 400x400 Mercedes benz stadium logo.svg

About Sponsor:

Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.

About Property:

Mercedes-Benz Stadium[9] is an under-construction retractable-roof, multi-purpose stadium in Atlanta, Georgia, that will serve as the home of the Atlanta Falcons of the National Football League (NFL) and Atlanta United FC of Major League Soccer (MLS). It is intended to replace the Georgia Dome, which has been the Falcons home stadium since 1992. The total cost is estimated at $1.4 billion.[10][11]

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