Snapshot
November 18, 2014

Jack Daniel's signs on as official sponsor for Minnesota Wild

Participating in this sponsorship deal:

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About Sponsor:

Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.

About Property:

The Minnesota Wild are a professional ice hockey team based in St. Paul, Minnesota, United States. They are members of the Northwest Division of the Western Conference of the National Hockey League .

Read More
The Xcel Energy Center's Headwaters Bar &amp; Restaurant (shown here) will be renovated and rebranded with Jack Daniel's for the upcoming Minnesota Wild season.
Read more at www.bizjournals.com »
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