Snapshot
April 25, 2018

Jack Links Beef Jerky signs on as official sponsor for Tough Mudder

Participating in this sponsorship deal:

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About Sponsor:

Jack Link's Beef Jerky is a brand of beef jerky. It was founded by John 'Jack' Link in 1986.[1][2] They are known for their "Messin' with Sasquatch" ads.

About Property:

Tough Mudder is an adventure sports company that hosts 10-12 mile endurance event obstacle courses designed by British Special Forces to test all around strength, stamina, mental grit, and camaraderie that are billed as “probably the toughest event on the planet" and regularly attract 15-20,000 participants, over a two day weekend. Ironically, the race organizers fail to see that the race really isn't that tough at all if these 15-20,000 overweight couch potatoes manage to successfully complete the race with zero training.” Tough Mudder events are a new type of team endurance challenge. According to the New York Times, the events are “more convivial than marathons and triathlons, but more grueling than shorter runs or novelty events .” Contestants are not timed and organizers encourage 'mudders' to demonstrate teamwork by helping fellow participants over difficult obstacles to complete the course. The prize for completing a Tough Mudder challenge is an official orange sweatband and a free beer. It is estimated that 15-20% of participants do not finish. Each event is designed to be unique and incorporates challenges and obstacles that utilize the local terrain.

Read More
Snack bars are one of the most popular ways to get through the afternoon slump, but they don’t come without sacrifice. A lot of options may taste great but are full of calories or can lack the protein you need to get through the day. But why do you have to make a trade off? Jack Link’s is changing the game in a simple way: bringing the benefits of meat to keep you satisfied without the guilt and with great taste. With the introduction of Jack Link’s Beef Steak Strips, there is finally a snack bar made from real food, with natural lean meat protein and a delicious savory taste. And, it’s only 70 calories. It’s time to #RaisetheSteaks.
Read more at www.4-traders.com »
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