Snapshot
November 06, 2014

Jacob's Creek signs on as official sponsor for Australian Open

Participating in this sponsorship deal:

Jacob's creek Open uri20141112 64162 d90exl?1415808348

About Sponsor:

Orlando Wines is an Australian winery located in the small township of Rowland Flat, between Lyndoch and Tanunda, in South Australia's Barossa Valley wine-growing region. Orlando Wines was the valley's first commercial winery.  It is currently part of Pernod Ricard Pacific, a wholly owned subsidiary of <a href="https://sponsorpitch.com/sponsors/pernod-ricard">Pernod Ricard</a>. It is best known as the producer of Jacob's Creek, Orlando's main wine brand, which was first released in 1976.

About Property:

The Australian Open is a major tennis tournament held annually over the last fortnight of January in Melbourne, Australia. First held in 1905, the tournament is chronologically the first of the four Grand Slam tennis events of the year – the other three being the French Open, Wimbledon and the US Open. It features men's and women's singles; men's, women's and mixed doubles and junior's championships; as well as wheelchair, legends and exhibition events.

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The deal includes the introduction of the Jacob's Creek Open House bar at the venue. Financial details were not released, but the agreement is thought to be on a par with previous associate sponsor agreements, and so worth around US$7.5 million.   To coincide with the sponsorship, Jacob's Creek will launch its new marketing campaign based around 'True Character' this month. The new campaign encourages consumers to be true to themselves.
Read more at www.sportspromedia.com »
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