Jagermeister signs on as official sponsor for DraftKings
Participating in this sponsorship deal:
About Sponsor:
Introduced 80 years ago, Jägermeister, German for "Master Hunter," is the second largest selling imported liqueur in the United States. Ranked 8th by Impact International's definitive Top 100 Premium Spirit Brands, this herbal liqueur is one of the most successful premium brands worldwide and available in 108 countries around the world. Jägermeister Liqueur is 35% Alc. /Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY. SFIC is a wholly owned subsidiary of MJUS.
About Property:
DraftKings is a Boston, MA-based daily fantasy sports-contest service provider recognized as one of the leaders of the daily fantasy sports industry.[2] The company allows customers to enter daily and weekly fantasy sports-related contests and earn money based on individual player performances in five major American sports (MLB, the NHL, the NFL, the NBA and the PGA), Premier League and UEFA Champions League soccer, NASCAR auto racing, Mixed Martial Arts (MMA), as well as American college football and college basketball.