Snapshot
February 11, 2016

Jagermeister signs on as official sponsor for Hard Summer Music Festival

Participating in this sponsorship deal:

Data Hard

About Sponsor:

Introduced 80 years ago, Jägermeister, German for "Master Hunter," is the second largest selling imported liqueur in the United States. Ranked 8th by Impact International's definitive Top 100 Premium Spirit Brands, this herbal liqueur is one of the most successful premium brands worldwide and available in 108 countries around the world. Jägermeister Liqueur is 35% Alc. /Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY. SFIC is a wholly owned subsidiary of MJUS.

About Property:

Los Angeles' biggest summertime music event, returns this year for its sixth annual edition as a two-day festival Saturday, August 3 and Sunday, August 4 at Los Angeles State Historic Park with performances from leading artists in the electronic and hip-hop worlds, including Knife Party, Justice (DJ Set), Duck Sauce, Dog Blood, Bassnectar, Empire of the Sun, 2 Chainz, Zedd, Crystal Castles, Baauer, Dillon Francis, Azealia Banks and many more. HARD SUMMER will also serve as the only U.S. stop of the Ed Banger 10-Year Anniversary Tour with the Ed Banger 10th Anniversary Stage featuring Justice (DJ set), Breakbot Live, BUSY.P Ed Banger Megamix, Feadz, Mr. Oizo, So Me and special guest Brodinski. HARD SUMMER will also host the Dirtybird Players Stage featuring Claude VonStroke and members of his Dirtybird Records crew. Since launching in 2008, HARD SUMMER has become the largest ticketed music festival in the city of Los Angeles, expanding as a two-day event last year for the first time in the festival's 6-year history.

Activation Locations
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LOS ANGELES, Feb. 11, 2016 /PRNewswire/ -- Live Nation and Jägermeister today announce an integrated Electronic Dance Music (EDM) festival program to engage their target consumers (age 21-24), to build brand loyalty, and foster true appreciation for the product. While the iconic brand is synonymous with music and music festivals, this is the first time Jägermeister will participate in an EDM program of this magnitude. This summer, Jägermeister will be the official liqueur sponsor of six festivals including Electric Daisy Carnival (EDC) in Las Vegas and New York, as well as HARD SUMMER in Los Angeles.
Read more at investors.livenationentertainment.com »
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