Snapshot
February 07, 2018

Jagermeister signs on as official sponsor for New York Rangers

Participating in this sponsorship deal:

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About Sponsor:

Introduced 80 years ago, Jägermeister, German for "Master Hunter," is the second largest selling imported liqueur in the United States. Ranked 8th by Impact International's definitive Top 100 Premium Spirit Brands, this herbal liqueur is one of the most successful premium brands worldwide and available in 108 countries around the world. Jägermeister Liqueur is 35% Alc. /Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY. SFIC is a wholly owned subsidiary of MJUS.

About Property:

The New York Rangers are a professional ice hockey club based in the borough of Manhattan in New York, New York, USA. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League . Playing their home games at Madison Square Garden, the Rangers are one of the oldest teams in the NHL, having joined in 1926 as an expansion franchise. They are part of the group of teams referred to as the Original Six, along with the Detroit Red Wings, Toronto Maple Leafs, Montreal Canadiens, Boston Bruins, and Chicago Blackhawks. The Rangers were the first NHL franchise in the United States to win the Stanley Cup, which they have done four times .

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The partnership with the American sports and entertainment holiday company will see Jägermeister have brand presence at all Rangers home games, with the added benefits of brand integration and exposure throughout the remainder of the 2017/18 National Hockey League (NHL) season, as well as throughout the 2019/20 season.
Read more at https://www.thespiritsbusiness.com »
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