Jagermeister signs on as official sponsor for Washington Capitals
Participating in this sponsorship deal:
About Sponsor:
Introduced 80 years ago, Jägermeister, German for "Master Hunter," is the second largest selling imported liqueur in the United States. Ranked 8th by Impact International's definitive Top 100 Premium Spirit Brands, this herbal liqueur is one of the most successful premium brands worldwide and available in 108 countries around the world. Jägermeister Liqueur is 35% Alc. /Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY. SFIC is a wholly owned subsidiary of MJUS.
About Property:
The Washington Capitals are a professional ice hockey team based in Washington, D.C. They are members of the Southeast Division of the Eastern Conference of the National Hockey League . Since their founding in 1974, "The Caps" have won one conference championship to reach the 1998 Stanley Cup Finals, and captured seven division titles. In 1997, the team moved their home hockey rink from the suburban Capital Centre to the new Verizon Center in Washington's Chinatown neighborhood. Former AOL executive Ted Leonsis has owned the team since 1999, and has revitalized the franchise by drafting star players such as Alexander Ovechkin, Nicklas Backstrom, Mike Green, and Alexander Semin, and hiring former head coach Bruce Boudreau. The 2009–10 Capitals won the franchise's first-ever Presidents' Trophy for the team with the most points at the end of the regular season.