JCPenney signs on as official sponsor for Martha Stewart Living
Participating in this sponsorship deal:
About Sponsor:
J. C. Penney Company, Inc. is a chain of American mid-range department stores based in Plano, Texas, a suburb north of Dallas. The company operates 1,107 department stores in all 50 U.S. states and Puerto Rico. JCPenney also operates catalog sales merchant offices nationwide in many small markets.
About Property:
Martha Stewart Living is a magazine and a television show featuring entertaining and home decorating guru Martha Stewart. Both the magazine and the television program focus on the domestic arts. Martha Stewart Living began as a quarterly magazine in 1990, published by Time Inc..and is currently published monthly. Stewart took the magazine with her when she left Time Inc. in 1997, and Martha Stewart Living is now the flagship brand of the Martha Stewart Living Omnimedia media empire.