JCPenney signs on as official sponsor for Project Runway
Participating in this sponsorship deal:
About Sponsor:
J. C. Penney Company, Inc. is a chain of American mid-range department stores based in Plano, Texas, a suburb north of Dallas. The company operates 1,107 department stores in all 50 U.S. states and Puerto Rico. JCPenney also operates catalog sales merchant offices nationwide in many small markets.
About Property:
Project Runway is an American reality television series on Lifetime Television, previously on the Bravo network, created by Eli Holzman which focuses on fashion design and is hosted by models Heidi Klum and Rachael Weingart. The contestants compete with each other to create the best clothes and are restricted in time, materials and theme. Their designs are judged, and one or more designers are eliminated each week.