JCPenney signs on as official sponsor for Project Runway All-Stars
Participating in this sponsorship deal:
About Sponsor:
J. C. Penney Company, Inc. is a chain of American mid-range department stores based in Plano, Texas, a suburb north of Dallas. The company operates 1,107 department stores in all 50 U.S. states and Puerto Rico. JCPenney also operates catalog sales merchant offices nationwide in many small markets.
About Property:
Project Runway: All Stars is a spin-off series based on Project Runway. It features 13 designers from seasons 1-9 of the original series with a new host, new judges and a new mentor. The season premiered on Lifetime on January 5, 2012.
PLANO, Texas - (July 31, 2017) - JCPenney [NYSE: JCP] is giving shoppers a front row seat to its fall fashion lineup with the launch of the first-ever "Project Runway" brand inspired by the Lifetime Emmy®-nominated show and its talented group of design contestants. Now available in over 500 JCPenney stores and at JCPenney.com, the exclusive line of contemporary women's apparel debuts with a summer preview collection showcasing designs inspired by season 15 winner Erin Robertson, with the full assortment planned for Sept. 8. JCPenney will be the exclusive retailer partner for "Project Runway" seasons 16 and 17 and "Project Runway All Stars" season 7.
Read more at inpublic.globenewswire.com »
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