PLANO, Texas - (July 31, 2017) - JCPenney [NYSE: JCP] is giving shoppers a front row seat to its fall fashion lineup with the launch of the first-ever "Project Runway" brand inspired by the Lifetime Emmy®-nominated show and its talented group of design contestants. Now available in over 500 JCPenney stores and at JCPenney.com, the exclusive line of contemporary women's apparel debuts with a summer preview collection showcasing designs inspired by season 15 winner Erin Robertson, with the full assortment planned for Sept. 8. JCPenney will be the exclusive retailer partner for "Project Runway" seasons 16 and 17 and "Project Runway All Stars" season 7.