JCPenney signs on as presenting sponsor for Sports Illustrated Awards
Participating in this sponsorship deal:
About Sponsor:
J. C. Penney Company, Inc. is a chain of American mid-range department stores based in Plano, Texas, a suburb north of Dallas. The company operates 1,107 department stores in all 50 U.S. states and Puerto Rico. JCPenney also operates catalog sales merchant offices nationwide in many small markets.
About Property:
The SI Awards will take place in Las Vegas on December 19. Viewers can stream the primetime broadcast live via the Sports Illustrated Facebook page beginning at 7:00 PM ET. The award ceremony will feature special presentations, musical performances, and honor this year’s top athletes.
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