Snapshot
November 06, 2014

JCPenney signs on as official sponsor for Univision

Participating in this sponsorship deal:

Jcp Open uri20141112 64162 1392xaj?1415807974

About Sponsor:

J. C. Penney Company, Inc. is a chain of American mid-range department stores based in Plano, Texas, a suburb north of Dallas. The company operates 1,107 department stores in all 50 U.S. states and Puerto Rico. JCPenney also operates catalog sales merchant offices nationwide in many small markets.

About Property:

Univisión is a Spanish-language television network in the United States. It has the largest audience of Spanish-language television viewers in the world according to Nielsen ratings. Randy Falco, COO, has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva in April 2010. In recent years the network has reached parity with the U.S.'s five major English-language television networks, and is often a strong fifth, outranking The CW, with some fourth-place weekly placings, and as of 2012, even first place rankings for individual programs over all five English networks due to the network's consistent schedule of new telenovelas all 52 weeks of the year.

Read More
PLANO, Texas, Nov. 25 /PRNewswire/ -- J. C. Penney Company, Inc.(NYSE: JCP) has launched a new Spanish-language Christmas marketing campaign,inviting its Hispanic customers to celebrate the joy of giving with JCPenneythis season. Highlighting JCPenney's desirable and affordable gift assortment,the campaign features a 30-second broadcast spot, "Joy Cartoons," along with aseries of television vignettes designed exclusively with the top twoSpanish-language networks in the country -- Univision and Telemundo -- as wellas a television special on Univision in which JCPenney helps to make Christmaswishes come true this season.
Read more at ir.jcpenney.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional