JD.com signs on as licensee for Taylor Swift
Participating in this sponsorship deal:
About Sponsor:
JD.com or Jingdong Mall (Chinese: 京东商城; pinyin: Jīngdōng Shāngchéng), formerly 360Buy,[4] is a Chinese electronic commerce company headquartered in Beijing. It is one of the largest B2C online retailers in China by transaction volume.[5] Its English website, for worldwide shipping, launched on October 18, 2012.
About Property:
Taylor Alison Swift is an American singer-songwriter. Raised in Wyomissing, Pennsylvania, Swift moved to Nashville, Tennessee at the age of fourteen to pursue a career in country music. She signed to the independent label Big Machine Records and became the youngest songwriter ever hired by the Sony/ATV Music publishing house. The release of Swift's eponymous debut album in 2006 established her as a country music star. "Our Song", her third single, made her the youngest person to single-handedly write and perform a number one song on the country chart. She received a Best New Artist nomination at the 2008 Grammy Awards.