Snapshot
September 28, 2017
Jeep signs on as official sponsor for Detroit Pistons

Participating in this sponsorship deal:

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About Sponsor:

Jeep is a brand of American automobiles that is a division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of Fiat Chrysler Automobiles.[2][3] The former Chrysler Corporation acquired the Jeep brand, along with the remaining assets of its owner American Motors, in 1987. The division is headquartered in Toledo, Ohio. Jeep's current product range consists solely of sport utility vehicles and off-road vehicles, but has also included pickup trucks in the past.

About Property:

The Detroit Pistons are a franchise of the National Basketball Association based in Auburn Hills, Michigan. The team's home arena is The Palace of Auburn Hills. It was originally founded in Fort Wayne, Indiana as the Fort Wayne (Zollner) Pistons as a member of the National Basketball League in 1941, where they won two championships. The club joined the NBA in 1948, moved to Detroit in 1957, and has since won three championships, most recently in 2004.

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AUBURN HILLS, Mich. – The Detroit Pistons announced today that the club has reached a multi-year corporate partnership deal with FCA US that designates Jeep®, a globally recognized sport-utility vehicle brand, as the exclusive domestic vehicle partner of the Detroit Pistons.
Read more at www.nba.com »
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