Snapshot
October 21, 2015

Jeep signs on as official sponsor for DTE Energy Music Theatre

Participating in this sponsorship deal:

Screen shot 2017 05 04 at 10.13.35 am Dte

About Sponsor:

Jeep is a brand of American automobiles that is a division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of Fiat Chrysler Automobiles.[2][3] The former Chrysler Corporation acquired the Jeep brand, along with the remaining assets of its owner American Motors, in 1987. The division is headquartered in Toledo, Ohio. Jeep's current product range consists solely of sport utility vehicles and off-road vehicles, but has also included pickup trucks in the past.

About Property:

DTE Energy Music Theatre (originally Pine Knob Music Theatre) is a 15,274-seat (7,202 seats in the pavilion; 8,072 on the lawn) amphitheater located in Independence Township, Michigan, approximately 40 miles northwest of Detroit (it has a Clarkston, Michigan mailing address).

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Terms of the deal were not disclosed, but in January, Dennis Mannion, president and CEO of Palace Sports & Entertainment LLC, told Crain’s that he expected naming rights for the West Atrium to sell for at least $1 million annually.
Read more at www.crainsdetroit.com »
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