Jeff Foxworthy's Grit Chips signs on as official sponsor for Atlanta Motor Speedway
Participating in this sponsorship deal:
About Sponsor:
The chips are the brain-child of the Roswell Food Group (www.roswellfoodgroup.com), who partnered with Foxworthy and his Foxworthy Outdoors company in November 2011 to produce and market the chips as a delicious new snack treat that brings people everywhere, a unique taste of the South. The Grit Chips, which made their debut at an Atlanta area watering hole – the Roswell Tap – this past fall, have drawn rave reviews from the restaurants customers, who have steadily grown anxious to buy them at retail. The grit chips will be hitting grocery and club stores soon are the Roswell Food Group's first effort, and the company is expected to roll out a whole line of great food products that reflect Foxworthy's penchant for fun, the great outdoors, and good times enjoyed by family and friends. Source: PR Newswire (http://s.tt/1eAKo)
About Property:
Atlanta Motor Speedway (formerly Atlanta International Raceway) is a track just outside Hampton, Georgia, twenty miles (32 km) south of Atlanta. It is a 1.54-mile (2.48 km) quad-oval track with a seating capacity of over 125,000. It opened in 1960 as a 1.5-mile (2.4 km) standard oval. In 1994, 46 condominiums were built over the northeastern side of the track. In 1997, to standardize the track with Speedway Motorsports' other two 1.5-mile (2.4 km) ovals, the entire track was almost completely rebuilt. The frontstretch and backstretch were swapped, and the configuration of the track was changed from oval to quad-oval. The project made the track one of the fastest on the NASCAR circuit.