Jimmy John's signs on as official sponsor for JR Motorsports
Participating in this sponsorship deal:
About Sponsor:
Jimmy John's is a franchised sandwich restaurant founded by Jimmy John Liautaud in 1983 and headquartered in Champaign, Illinois. The franchise has over 1200 locations in 40 states and has opened approximately 200 units per year for the last three years. 95% of the locations are franchise-owned. The first Jimmy John's opened in a garage in Charleston, Illinois on January 13, 1983 with used equipment and no menu or outdoor advertisement – selling four kinds of sandwiches and 25-cent Cokes. After giving samples around town, the business began to thrive.
About Property:
JR Motorsports is a NASCAR team based in Mooresville, North Carolina, co-owned by NASCAR Sprint Cup driver Dale Earnhardt, Jr., his sister Kelley Earnhardt Miller, cousin and former crew chief Tony Eury, Jr., and the owner of his Cup ride Rick Hendrick. It currently fields the No. 5 Tax Slayer/Unilever Chevrolet Impala part time for Dale Earnhardt Jr., the No. 7 GoDaddy.com Chevrolet Impala for former IZOD IndyCar Series driver Danica Patrick and the No. 88 Unilever/Tax Slayer Chevrolet Impala driven by Cole Whitt in the NASCAR Nationwide Series.