Johnnie Walker signs on as official sponsor for Formula One (F1)
Participating in this sponsorship deal:
About Sponsor:
Johnnie Walker is a brand of Scotch Whisky owned by <a href="https://sponsorpitch.com/sponsors/diageo">Diageo</a> and originated in Kilmarnock, Ayrshire, Scotland. It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country with yearly sales of over 130 million bottles.[1] In 2011, the brand sold over 1 million cases in the USA, Brazil and Thailand. It sold more than 500,000 cases in Mexico and Australia.
About Property:
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which all participants' cars must comply. The F1 season consists of a series of races, known as Grands Prix , held on purpose-built circuits and public roads. The results of each race are combined to determine two annual World Championships, one for the drivers and one for the constructors. The racing drivers, constructor teams, track officials, organizers, and circuits are required to be holders of valid Super Licences, the highest class of racing licence issued by the FIA.