Johnnie Walker signs on as official sponsor for Palm Springs International Film Festival
Participating in this sponsorship deal:
About Sponsor:
Johnnie Walker is a brand of Scotch Whisky owned by <a href="https://sponsorpitch.com/sponsors/diageo">Diageo</a> and originated in Kilmarnock, Ayrshire, Scotland. It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country with yearly sales of over 130 million bottles.[1] In 2011, the brand sold over 1 million cases in the USA, Brazil and Thailand. It sold more than 500,000 cases in Mexico and Australia.
About Property:
The Palm Springs International Film Festival (PSIFF) is one of the largest film festivals in North America, welcoming 135,000 attendees each year for its lineup of new and celebrated international features and documentaries. The Festival is also known for its annual Black Tie Awards Gala, honoring the best achievements of the filmic year by a celebrated list of talents who, in recent years, have included Ben Affleck, Javier Bardem, Cate Blanchett, Danny Boyle, George Clooney, Daniel Day-Lewis, Leonardo DiCaprio, Clint Eastwood, Ron Howard, Sean Penn, Brad Pitt, Natalie Portman, Charlize Theron and Kate Winslet. The 24th annual Palm Springs International Film Festival is presented by Title Sponsor, the City of Palm Springs. Presenting Sponsors are Spencer’s, The Desert Sun, Entertainment Tonight, Wells Fargo, Regal Entertainment Group, Bank of America and Wintec. Major sponsors are Panavision, Ocean Properties Development, Raymond|Lawrence, Chihuly, Telefilm Canada. The Festival’s Awards Gala is presented by Cartier and sponsored by Mercedes-Benz.