Jordan Brand signs on as official sponsor for French Federation of Basketball
Participating in this sponsorship deal:
About Sponsor:
Air Jordan, also known simply as Jordans, are a brand of shoes and athletic apparel designed and produced by Nike for the now-retired basketball player Michael Jordan, who has served as the figurehead for the brand since its inception. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike. Air Jordans were first released for public consumption in 1985 , with new designs released annually. The Air Jordan 2012 is the most recent design on the sneaker market and has been promoted with the tagline: "One Shoe. Three Flights."
About Property:
The Fédération Française de Basket-Ball (FFBB) (English: French Federation of Basketball ) is the governing body of basketball in France. It was founded in 1932 (and members of the FIBA since 1933). The Fédération Française de Basket-Ball operates the French national team and organises the Coupe de France (French Cup) and the amateurs national championships; for the professional championship, the Ligue Nationale de Basketball (LNB) (men) and the LFB (women) have a delegation from the FFBB.