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June 13, 2018
Jordan Brand signs on as official sponsor for Minnesota Lynx

Participating in this sponsorship deal:

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About Sponsor:

Air Jordan, also known simply as Jordans, are a brand of shoes and athletic apparel designed and produced by Nike for the now-retired basketball player Michael Jordan, who has served as the figurehead for the brand since its inception. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike. Air Jordans were first released for public consumption in 1985 , with new designs released annually. The Air Jordan 2012 is the most recent design on the sneaker market and has been promoted with the tagline: "One Shoe. Three Flights."

About Property:

The Minnesota Lynx are a professional basketball team based in Minneapolis, Minnesota, playing in the Western Conference in the Women's National Basketball Association . The team was founded prior to the 1999 season. The team is owned by Glen Taylor, who also owns the Lynx' NBA counterpart, the Minnesota Timberwolves.

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“We are excited to announce these new partners and welcome them to the Lynx family,” said Timberwolves & Lynx Chief Revenue Officer Ryan Tanke. “It’s wonderful to see the growing interest in our four-time Champion Lynx team and we’re glad to be connecting our team with these great brands.”
Read more at lynx.wnba.com »
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