Jordan Brand signs on as official sponsor for Oklahoma Sooners
Participating in this sponsorship deal:
About Sponsor:
Air Jordan, also known simply as Jordans, are a brand of shoes and athletic apparel designed and produced by Nike for the now-retired basketball player Michael Jordan, who has served as the figurehead for the brand since its inception. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike. Air Jordans were first released for public consumption in 1985 , with new designs released annually. The Air Jordan 2012 is the most recent design on the sneaker market and has been promoted with the tagline: "One Shoe. Three Flights."
About Property:
The Oklahoma Sooners (often referred to as Oklahoma or OU) feature 19 varsity sports teams, each of which represents the University of Oklahoma, located in Norman. Both men's and women's teams are called the "Sooners", a nickname given to the early participants in the Land Rush of 1889, which initially opened the Unassigned Lands in the future state of Oklahoma to non-native settlement.[2][3] The university's athletic teams compete in the National Collegiate Athletic Association (NCAA)'s Division I, in the Big 12 Conference.