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July 24, 2019

Jordan Brand signs on as official sponsor for Zion Williamson

Participating in this sponsorship deal:

Data 220px zion williamson duke (cropped)

About Sponsor:

Air Jordan, also known simply as Jordans, are a brand of shoes and athletic apparel designed and produced by Nike for the now-retired basketball player Michael Jordan, who has served as the figurehead for the brand since its inception. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike. Air Jordans were first released for public consumption in 1985 , with new designs released annually. The Air Jordan 2012 is the most recent design on the sneaker market and has been promoted with the tagline: "One Shoe. Three Flights."

About Property:

Zion Lateef Williamson (born July 6, 2000) is an American professional basketball player for the New Orleans Pelicans of the National Basketball Association (NBA). He plays the small forward and power forward positions. Following a dominant freshman-year stint with the Duke Blue Devils, he was selected by the Pelicans first overall in the 2019 NBA Draft.

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Williamson has been the subject of much speculation regarding his first major endorsement deal since being picked first overall by the New Orleans Pelicans in this year’s NBA Draft. The 19-year-old joins Jordan Brand’s star-studded roster of more than 50 athletes across multiple sports including Portuguese soccer icon Cristiano Ronaldo.
Read more at https://news.nike.com »
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