Jose Cuervo signs on as official sponsor for UFC
Participating in this sponsorship deal:
About Sponsor:
José Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña. The José Cuervo Especial brand has the highest sales of any tequila brand in the world. In 1758, Antonio de Cuervo received a land grant from King Ferdinand VI to start an agave farm in the Jalisco region of Mexico.
About Property:
The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly owned subsidiary of Endeavor Group Holdings.[3][4][5] It is the largest MMA promotion company in the world as of 2011.[6] It produces events worldwide that showcase 12 weight divisions (eight men's and four women's) and abides by the Unified Rules of Mixed Martial Arts.[7] As of 2022, it had held over 600 events. Dana White has been its president since 2001. Under White's stewardship, it has grown into a global multi-billion-dollar enterprise.[8] (Wikipedia)