Juicy Couture signs on as official sponsor for Her Campus Tour
Participating in this sponsorship deal:
About Sponsor:
Juicy Couture is a contemporary casual wear and dress clothing seller based in Arleta, Los Angeles, California founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997. It was later purchased by the Liz Claiborne fashion company, and Juicy Couture has turned into a global seller with their signature velour tracksuits and other fashions that span everything from clothing, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and babywear. On October 7, 2013, Fifth & Pacific, Inc. announced that they would sell Juicy Couture to Authentic Brands Group for $195 million.[6
About Property:
Her Campus, the number one new media brand for the empowered college woman, each spring visits college campuses as part of the annual Her Campus Tour. The Tour visits top schools around the country to connect brand partners directly with college students through interactive activities and giveaways.