K-Swiss signs on as official sponsor for SheROX Triathlon Series
Participating in this sponsorship deal:
About Sponsor:
K-Swiss, Inc. is an American footwear company based in Westlake Village, California. The company designs, develops, and markets a range of athletic shoes under the K-Swiss brand.
About Property:
The 2012 Toyota SheROX Triathlon Series will feature eight race weekends with six returning locations (Naperville, IL; Detroit, MI; Philadelphia, PA; Asbury Park, NJ; San Diego, CA and Bermuda) along with two new venues (Cherry Creek, CO and Devens, MA.) Through its ongoing partnership with Life Time Fitness, Inc. (LTM), the Series continues to expand its reach while encouraging, supporting and motivating thousands of women to embrace and live the multisport lifestyle.
WESTLAKE VILLAGE, Calif., May 25, 2011 /PRNewswire/ -- California Sports Company K-Swiss announced today a multi-year agreement with Life Time Fitness (NYSE: LTM), The Healthy Way of Life Company, under which K-Swiss will serve as the exclusive footwear and apparel provider for Life Time Run, Life Time's running programs and events business. Additionally, K-Swiss has been named the official footwear and apparel sponsor of more than 30 Life Time Endurance events nationally, including the Life Time Triathlon Series, SheROX Women's Triathlon Series, Leadville Race Series Half Marathon, Torchlight 5k, Holiday Run Series, Indoor Triathlon and Life Time Triathlon Multi-Sport Expo events.
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