Keds signs on as official sponsor for Taylor Swift
Participating in this sponsorship deal:
About Sponsor:
Keds is an American brand of canvas shoe with rubber soles, introduced in 1916 by U.S. Rubber (later known as Uniroyal, then Uniroyal Goodrich, and finally acquired by Michelin), later acquired by Stride Rite, and currently owned by Collective Brands. When choosing a name, the initial choice was Peds, from the Latin meaning foot, but that name was already a trademark. Keds were first mass-marketed as canvas-top "sneakers" in 1917. They became known as sneakers because the rubber soles allowed sneaking around silently.
About Property:
Taylor Alison Swift is an American singer-songwriter. Raised in Wyomissing, Pennsylvania, Swift moved to Nashville, Tennessee at the age of fourteen to pursue a career in country music. She signed to the independent label Big Machine Records and became the youngest songwriter ever hired by the Sony/ATV Music publishing house. The release of Swift's eponymous debut album in 2006 established her as a country music star. "Our Song", her third single, made her the youngest person to single-handedly write and perform a number one song on the country chart. She received a Best New Artist nomination at the 2008 Grammy Awards.